Everything your dealership needs
to sell equipment online.
We build the site, the product catalog, and the assistant that answers buyers at 2am. Then we run the ads, SEO, and outreach on top of it. Built only for CNC equipment dealers in the US and Canada.
The math that's costing you deals
A buyer is searching right now for the machines you sell. Your competitor's site loads first, has a catalog they can browse, and an assistant that answers their first question at 2am. Yours doesn't.
The Friday afternoon problem
A plant manager hits your site Friday at 5pm looking for a machine. They see a PDF catalog and a contact form. They fill it out, leave, and click the next result in Google. Your rep reads the email Monday morning. The deal is gone.
The first dealer to respond wins roughly half the time. A 40-hour delay is a system for losing half your inbound.
The trade show problem
A $35,000 booth. 200 badges scanned. A generic follow-up email goes out. Most leads forget you exist by Tuesday. The email links back to a site that doesn't finish the conversation.
Two closed deals six months later works out to $17,500 per opportunity. The follow-up isn't the problem. The destination is.
The junk lead problem
Your site gets 30 contact submissions a month. 18 are students, 8 are hobbyists, 3 are competitors checking pricing. Nothing qualifies them before they hit your inbox.
Reps burn 40 hours chasing 29 dead ends to find one real buyer. That's not a lead system. It's a time destruction system.
One platform. Five pieces. Built for your dealership.
This is what every dealer we work with gets on day one. Each piece custom-built for your brands, your machines, and your territory.
Your site
A site that loads fast, ranks in Google, and feels like a $10M company, not a PDF catalog from 2015.
- Server-rendered, mobile-ready, loads in under 2 seconds
- Structured data on every machine page so Google can read your catalog
- Light and dark theme
- Uptime monitoring, security patches, and performance tuning handled by us
Your catalog
Machines, parts, and services organized so a buyer can actually find what they need.
- Category pages with side-by-side comparison tables
- Machine detail pages with specs, brochures, video, applications
- Parts catalog with search, filters, and a quote builder that handles thousands of SKUs
- Bulk import from Excel. We can load thousands of SKUs in one session
Your AI product specialist
A trained assistant that answers buyer questions 24/7 and captures their contact details before handing off to a rep.
- Recommends machines based on application, material, and production volume
- Pulls from your actual product data, not a generic chatbot
- Captures name, email, phone, and the full conversation, emails it to your rep
- Also handles parts and service questions
Your admin
You edit everything yourself. No support tickets, no waiting, no monthly "website changes" invoice.
- Machines, categories, services, parts, redirects, all editable with live preview
- Quote request dashboard with email delivery status (you see when a follow-up bounced)
- Self-hosted analytics. No Google Analytics, no third-party data brokers
- MFA login, audit log, roles for your team
Your marketing workspace
A shared space where you can see what we're working on and approve everything before it goes live.
- Every marketing activity shows up in your admin
- Approval workflow. Nothing goes live without your sign-off
- Comments on each deliverable so we're not lost in email threads
- One place to see what's running, what's pending, and what it cost
Want to see the platform in action? Try the live demos below.
See the product, not just the pitch.
These are working demos. Click around. This is what we build.
Pick a category below. The AI plays out a full buyer conversation through to lead capture.
Two ways to work with us.
Most dealers do both. Some start with one. Either works.
Platform build
The full system, custom-built for your brands, machines, and service area.
- Discovery and custom roadmap
- Your site, product catalog, and marketing workspace
- AI product specialist trained on your data
- Admin panel your team can actually use
- Migration of your existing product data (if any)
- Training for your team
Ongoing marketing
We run the marketing. Your platform is where every campaign lands.
- Paid ads (Google, LinkedIn, trade press)
- SEO: technical, structured data, content
- Email: nurture, re-engagement, trade show follow-up
- Outbound: targeted outreach to named accounts
- Monthly reporting in one dashboard
Platform plus marketing. The platform converts what marketing drives.
Not sure which? Book a strategy call. We'll tell you honestly.
What changes when the platform is in place
These are situations dealers describe to us often. The platform doesn't guarantee a specific outcome. It gives you the infrastructure to make the outcome possible.
Your service team spends a real portion of each day hunting through manuals and parts diagrams to answer routine questions: alarm codes, consumable cross-references, maintenance intervals.
The AI assistant on your service portal answers those questions directly from the same catalog data the public site uses. Techs and customers both get answers in seconds. Only the calls that actually need a human reach a human.
None of these stand alone. The platform reshapes how the whole dealership operates: service, sales, marketing, inventory, and the handoffs between them.
How we work together
Four phases. Weekly visibility. A clear deliverable on day one.
Discovery call
We learn your business: the brands, territories, current site, current lead flow, current CRM, what's working, what's broken, what you've already tried.
- Current site and conversion review
- CRM data and lead flow review
- Competitor digital footprint
- Rough opportunity sizing for your territory
Custom roadmap
A written plan: what we'd build, in what order, and why. Timelines, deliverables, and a realistic read on what to expect in the first 90 days.
- Specific to your brands and territory
- Clear deliverables per phase
- Day-one deliverable defined
- No boilerplate proposals
Build
We build the site, catalog, AI assistant, admin, and marketing workspace. Weekly check-ins. You can see progress in a staging environment from week one.
- Weekly check-ins
- Staging access from week one
- Your team sees every change before launch
- Training for your team during the build
Launch and run
Site goes live. Marketing campaigns start. Monthly reporting. We continue as your team, not a vendor you only hear from at renewal.
- Monthly reporting on metrics that matter
- Cost per lead, demo, closed deal
- Continuous optimization
- No vanity metrics
Day-one deliverable
When we hand over the platform, here's what's live and working on day one. Nothing half-finished.
Is this right for your dealership?
We're selective. Focus is what makes us effective.
This works well for dealers who:
- You sell CNC equipment (cutting, forming, machining, turning, grinding, EDM, woodworking, automation, or robotics)
- You want to grow revenue without proportionally adding sales headcount
- Your sales cycles run 3-18 months and you need systems that work over time
- Your product docs and service manuals are scattered and hard to search
- You want to see where marketing dollars actually turn into revenue
- You want your site and marketing to run as a connected system, not five disconnected tools
This probably isn't the right fit if:
- You're a job shop or contract manufacturer. We work exclusively with dealers and distributors
- Your pipeline is already full and you're turning away business
- You need results in 30 days (our builds take 4-8 weeks; meaningful ROI takes 60-90 days after launch)
- You want to hand off tasks to a vendor rather than build systems with a partner
- You're shopping for the lowest-bid web vendor
- You already have an in-house digital team running your site and marketing
Questions dealers ask us
Direct answers. No hedging.
The dealers who won't get passed over.
A buyer is searching right now for the machines you sell. Fiber lasers, plasmas, VMCs, lathes, press brakes, routers, grinders, whatever you carry. They'll find a dealer that loads fast, has a catalog they can browse, and an assistant that answers their first question at 2am.
Most dealers don't show up that way. Be the one who does.
One hour. No pitch deck. Just a direct conversation about your current pipeline and what it would take to fix it.
Book your strategy call
Two quick questions. One hour. No pitch deck.